Home › Guides

AI Visibility Guides

Practical, mostly-free guides to getting your business found, understood and recommended by AI answer engines — ChatGPT, Claude, Perplexity and Gemini. Start at the top if you're new to this.

Start here · Concept

What Is Generative Engine Optimization (GEO)?

Search is being replaced by answers. GEO is how you make sure the answer includes you — cited and recommended across every major AI engine.

Diagnose

Why Isn't My Business Showing Up in ChatGPT?

A competitor gets named and you don't. The 7 reasons AI assistants skip your business — and the exact fix for each.

Do it · Checklist

How to Add Your Business to AI Search

There's no "submit" button. The exact 7-step checklist to make the sources AI reads — your site, profiles and citations — accurate and machine-readable.

Do it · Get named

How to Get Your Business Recommended by ChatGPT

How ChatGPT, Claude, Perplexity and Gemini decide who to name — and the mostly-free changes that get you named instead of the competition.

Reference

llms.txt: The Complete Guide

The Markdown file at the root of your site that tells AI models who you are — what it is, the exact format, where it goes, and how to make one in minutes.

See your AI visibility score — free

Before you read another word, scan your website or business in 15 seconds and get a 0–100 score with the exact fixes.

Run my free scan →